Gustavo Dias de Azevedo
Marketing strategist.
AI-native.
I help companies build marketing systems powered by AI to supercharge their growth in a fast-changing world.
Core Capabilities
AI-Augmented Strategy
Designing marketing workflows where AI handles the heavy lifting—content generation, research synthesis, competitive analysis—while keeping humans in the loop at every decision point that matters.
B2B Growth & Internationalization
From buyer persona research to multilingual go-to-market plans, building the strategy companies need to expand into new European markets with positioning that resonates locally and scales regionally.
Data-Driven Decision Making
Turning raw analytics into clear strategic direction—identifying what’s working, what’s not, and where the highest-leverage opportunities are hiding in the data.
Digital Presence & Content
SEO architecture, social strategy, and content systems that build compounding visibility—so your marketing works harder over time, not just in the moment.
Active Project · 2025 – Present
Diaplant
Leading a full B2B marketing strategy for a Portuguese tree nursery expanding across Europe—building brand positioning, a multilingual Django/Wagtail web presence, and trade outreach targeting landscape architects and developers. Also serves as the live case study for an MSc thesis on AI-augmented marketing for micro-SMEs.
